Tonight at 9 pm local time (3 pm EST), 15,000 teddy bears will fill the seats during a Dutch soccer match.
The action was organized by the Dutch charity KiKa, which focuses on childhood cancer research. The teddy bears are meant to draw attention to the 15,000 children in the Netherlands who have cancer.
The traditional sports-related events that the charity organizes have been put on hold due to the coronavirus pandemic, which has greatly decreased the income they need to fund their cancer research.
Major league soccer in Friesland
The match is taking place at the Abe Lenstra Stadium in the Dutch town of Heerenveen, about 130 km (81 miles) north of Amsterdam.
Local team SC Heerenveen will be facing off against FC Emmen. Both teams are in the Eredivisie league, which is the highest level of professional soccer in the Netherlands.
About 15,000 of the 26,000 seats in the stadium will be occupied by cuddly bears wearing soccer shirts.
The event has been organized by KiKa, and is being supported by the pharmaceutical company Merck, which is known outside of the United States and Canada as MSD. MSD paid for the bears and the shirts.
A new way to fill empty seats
The action in Heerenveen is a twist on the popular cardboard cutouts that sporting events around the world have been using to fill empty seats during the coronavirus crisis. Fans have been paying considerable sums to have their pictures attached to a cutout, in an effort to support their favorite team during tough times. Taiwanese baseball teams have even filled the seats with robots and plastic mannequins, some wearing surgical masks.
After the match, the teddy bears will go on sale for about $18 each via KiKa’s website. And a video of the teddy bears getting ready for their big night out is on the charity’s Twitter feed.
Photo credits: Dutch charity KiKa, which raises money for chidhood cancer research
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