Tonight, a Dutch “teddy bear charity” will place 15,000 teddy bears in an otherwise empty soccer stadium.
The action was organized by the Dutch charity KiKa.
The traditional sports-related events that the charity organizes have been put on hold.
And that has greatly decreased the income they need to fund their research.
Major league soccer charity in Friesland
The match is taking place at the Abe Lenstra Stadium in the Dutch town of Heerenveen.
That’s about 130 km (81 miles) north of Amsterdam.
Local team SC Heerenveen will be facing off against FC Emmen.
Both teams are in the Eredivisie league, which is the highest level of professional soccer in the Netherlands.
About 15,000 of the 26,000 seats in the stadium will be occupied by cuddly bears wearing soccer shirts.
The organizer of the event is KiKa.
The sponsor is the pharmaceutical giant Merck, whose name outside of the United States and Canada is MSD.
MSD paid for the bears and the shirts.
Dutch teddy bear charity finds a new way to fill empty seats
The action in Heerenveen is a twist on the popular cardboard cutouts that sporting events around the world have been using to fill empty seats.
Fans have been paying considerable sums to have their pictures attached to a cutout, in an effort to support their favorite team during tough times.
Taiwanese baseball teams have even filled the seats with robots and plastic mannequins.
After the match, the teddy bears will go on sale for about $18 each via KiKa’s website.
And a video of the teddy bears getting ready for their big night out is on the charity’s Twitter feed.
Social psychology in the news:
- Did you know that 13% of people are pathological liars, who tell on average 10 lies per day?
- Can dogs get diabetes? Yes, and a new study shows that owners of a diabetic dog are 38% more likely to have diabetes themselves.
- This new dog personality test shows that dogs tend to grow less curious with age, but also more attached to their owners.
- Some of the most popular forms of spiritual training, like mindfulness, reiki, and energy healing, are correlated with being a “spiritual narcissist”.